Pricing

Plans and prices

Start free with one active walk. Upgrade for more walks, stops and languages. Further down: how Locatello sits next to the tools you may already use.

  • Up to 5 active tours
  • Up to 20 stops per tour
  • Up to 5 languages
  • Add custom locations
  • Analytics
  • Up to 1 active tour
  • Up to 5 stops per tour
  • Up to 1 language
  • Basic features
  • Unlimited tours
  • Up to 23 stops per tour
  • Unlimited languages
  • Add custom locations
  • Advanced analytics
  • Unlimited tours
  • Up to 23 stops per tour
  • Unlimited languages
  • Multi-property & multi-city
  • Advanced analytics
Contact us

How Locatello compares

Keep your guidebook, add the walks.

Locatello is an add-on to what you already use, not a replacement. Here is how it sits next to guidebooks, hotel guest platforms and audio-tour providers.

Which should I choose?

  • Choose Locatello if you run a B&B or small hotel and want guests out on GPS-guided walks from your door, with your house info and tips in the same app, from €19 a month.
  • Choose Hostfully or Duve if your main need is check-in, messaging, upsells or a guidebook. Locatello isn’t any of those. Keep them and add Locatello for the walks.
  • Choose VoiceMap if you want a professionally produced tour of a big city VoiceMap already covers, and you’re happy with an annual licence quoted on request.
  • Choose Roadspot if you’re a tourism board, ferry or operator with many routes and a budget from €2,000 a year.
  • Choose WalkingCap if your guests visit Italian cities it covers and you want a browser guide with no app.
  • Switching isn’t worth it if your current tool already gives guests GPS audio walks they use. Locatello sits next to a guidebook. It doesn’t replace one.

Checked 15 October 2026. Prices as shown on each provider’s own pricing page, in their currency and with VAT as noted there. Prices can change; follow the source links for the latest.

Keep your guidebook, add the walks.
LocatelloGPS audio walks, stay info and tips in one guest appHostfullyDigital guidebooksDuveHotel guest platform with online check-inVoiceMapAudio tours for hotelsRoadspotGPS audio routesWalkingCapBrowser audio guides
Price
  • Try: €0 (1 walk, 5 stops)
  • Host: €19/month or €190/year
  • Grow: €49/month or €470/year
  • Scale: on request
  • Free: 1 guidebook
  • Pro: up to 199 guidebooks, price not shown
  • 1% Stripe fee on Marketplace upsells
  • Basic: $120 a month
  • Pro: $150 · Premium: $200 a month
  • Minimum per month; some features cost extra
  • Enterprise: on request
  • On request
  • Annual licence, unlimited guest downloads
  • Custom tour: one-off production fee plus the annual plan
  • Starter: €2,000 a year
  • Professional: €4,000 a year
  • Enterprise: on request
  • Or a 50/50 revenue share (over 100,000 visitors a year)
  • Essential: €49 a month
  • Plus: €69 a month
Audio walks
  • 3 ready-made walks in Ghent
  • Adapt them or build your own
Not listedNot listed
  • License one of 2,000+ tours
  • VoiceMap gives 600 to 700+ destinations
  • Or get a custom tour
  • Up to 3 routes (Starter)
  • Up to 10 routes (Professional)
Italian cities
GPS audio at each stop
YesAt each stop
Not listedNot listed
YesGPS-triggered
Yes
Not listed
Languages8 (audio, Ghent walks)16+ with instant translation (Pro)Up to 20, automatic translationNot listed
  • 15 set (Starter)
  • Custom (Professional)
5, audio and text
Your branding
YesYour logo in the app
YesPro plan
YesBranded guest app
YesBranded intro, the tour starts at your door
YesYour logo in the Roadspot app
YesPlus: page with your hotel logo
Stay info and local tips
YesNext to the walks
YesDigital guidebook
YesGuest app content, plus local spots
Not listedNot listedNot listed
Guests install an app
YesTourGuide app, iOS and Android
NoOpens from a link
NoWeb app
YesVoiceMap app
YesRoadspot app
NoOpens in the browser
How guests open itQR code and PIN, no guest accountLink, QR code, PDF or printNot listedQR code or linkQR code, no account
  • Link and password, or QR code
  • NFC cards on Plus
Works offline
Yes
Not listedNot listed
YesOnce downloaded
Yes
Not listed
Usage limits
  • Try: 1 walk, 5 stops, 1 language
  • Host: 5 walks, 20 stops each, 5 languages
  • Grow and Scale: unlimited walks and languages, 23 stops each
  • Free: 1 guidebook
  • Pro: up to 199
  • Enterprise: 200+
Not listedUnlimited guest downloads (licence)
  • Starter: 3 routes, up to 1,000 QR codes
  • Professional: 10 routes
Unlimited guests, 3 days of access each
IntegrationsNot listedHostfully PMS, devices, open APIPMS, payments and digital keysNot listedAPI integrations (Enterprise)Google Maps links
SupportEmail: [email protected]
  • 24/7 email and chat
  • Priority support on Enterprise
  • Knowledge base, email and chat
  • Tailored onboarding at extra cost
Email: [email protected]
  • Support
  • Dedicated contact on Enterprise
Phone or email to the founder
Contract and cancelling
  • Monthly or yearly
  • Cancel any time in the billing portal
Cancel anytimeNot listedAnnual feeAnnual subscriptionMonthly
SourceSee the plans

Listed on the provider’s pageNot listed there

Of the services on this page, Locatello is the only one whose own pages show GPS-triggered audio walks and stay info in the same guest app (checked 15 October 2026).

– = not stated on the provider’s public pages on the date checked; it may still exist. Tell us and we’ll fix it: [email protected].

Same job, two ways: put a walking tour in front of your guests

LocatelloTypical alternative
What you bringYour own stops, or one of the 3 ready-made Ghent walks to adapt; your logo (Host and up)
  • VoiceMap: agree on a licensed tour, or commission one (quoted)
  • Roadspot: record or commission the audio, then place points in the route builder
  • WalkingCap: activate it and get a link
Steps
  1. Sign up
  2. Pick a Ghent walk or add your own stops
  3. Add your stay info
  4. Print the QR code and PIN
  • VoiceMap: get in touch, choose a tour, customise the intro, hand out voucher codes
  • Hostfully and Duve: no audio walks listed; you’d link out to one
What guests getGuests scan the QR code, enter the PIN and get GPS audio walks plus your stay info in the TourGuide app, offline.
  • VoiceMap or Roadspot: a separate branded tour in their own app
  • WalkingCap: a browser guide for 3 days

One B&B, priced for a year

A 6-room B&B with about 150 guests a month, over 12 months.

Option12-month costNotes
Locatello Host€190 paid yearly, or €228 paid monthly (12 × €19)Up to 5 walks. No per-guest fees.
HostfullyFree (1 guidebook); Pro price not publishedNo audio walks listed. 1% Stripe fee on upsells.
Duve BasicFrom $1,440 (12 × $120 minimum)No audio walks listed. Some features cost extra.
VoiceMapAnnual licence, quoted on requestUnlimited downloads. A custom tour adds a production fee.
Roadspot Starter€2,0003 routes, 1,000 QR codes.
WalkingCap Essential / Plus€588 / €828Italian cities only.

Prices as each provider publishes them, with VAT as noted there. Guest volume doesn’t change any published price above. Checked 15 October 2026.

What switching involves

  • Keep your guidebook or guest platform. Nothing has to be removed.
  • Rebuild your walks by adding your own stops, or adapt one of the 3 ready-made Ghent walks.
  • Swap the QR code in your rooms or your welcome email.
  • Leaving Locatello: cancel any time in the billing portal, from your dashboard settings.

Who prepared this

Prepared by the Locatello team. Competitor facts come from each provider’s public pages, checked on 15 October 2026. We didn’t buy or trial any competitor plans, so “–” means only that their public pages don’t mention it.

Corrections: [email protected]